Ideas drivemarkets. We helpyou lead with yours.
The Problem We Solve
A great newsletter doesn't create more noise. It builds relationships and earns attention.
We help you turn internal expertise, industry insights, and your unique points of view into newsletters people recognize, open, and come back to.
We combine editorial frameworks, market research, and AI agentic systems to help our clients capture ideas as they happen, organize them into themes your audience understands, and curate thoughtful emails that are ready to publish.
Human-first AI
Spiral is built on the belief that great newsletters start with ideas. AI supports the process, but never replaces the human voice.
Editorial systems, not content factories
We don't "generate newsletters." We design capture, synthesis, curation, and publishing systems that turn real expertise into consistent output.
Custom AI agents
Agents trained the way you think—your language, calendar, conversations, documents, and public presence. Not generic prompts. Not chatbot fluff.
We're not here to flood inboxes or chase trends. We blend editorial judgment, AI architecture, and expert execution to help you publish with clarity and consistency.
How It Works
Idea capture → research → curation → drafting → publishing → growth.
One system. No duct tape. Works with Gmail, Google Docs, Notion, Beehiiv, ConvertKit, NotebookLM, Feedly, n8n, Make. Spiral integrates rather than replaces.
Capturing ideas as they happen
We set up systems to collect your best thinking from meetings, notes, conversations, and content you're already creating.
Organizing them into themes
Your ideas get structured into topics and narratives your audience actually understands and cares about.
Curate and design thoughtful emails
We draft emails that sound like you, reviewed by our editorial team before anything goes out. Always.
Grow and monetize your list
No matter how small your audience is, we help you build profitable newsletters that serve as standalone media assets.
Our team of AI experts and content strategists build profitable and growth-driven newsletters.
Everything you need to show up consistently without starting from scratch every week.
Custom newsletter strategy
We help you define your audience, message, and the problem you solve so you can create an irresistible newsletter that stands out as an industry leader.
One high-converting email flow
A smart welcome sequence that does more than say hello.
Human review, edits, and sending for 2-4 emails per month
Every issue is reviewed before it goes out. Always.
One-click approval
No back and forth. No hunting and pecking. Just approve and move on.
Monthly analytics review and editorial planning
We look at what's working and are relentless on improving.
A dedicated account manager
An AI marketing expert who knows your voice, goals, and workflow.
The Podcast
The HyperFix Show
Deep dives. Big ideas. Shared obsessions.
Lucy, Xavier, and Kelly unpack what the AI shift means for storytelling, brand, careers, and more.
New episodes drop weekly.
Meet the Founders
Our backgrounds span journalism, software development, and strategic marketing.
Make it easier
to show up.
You're already doing the hard thinking. We make it easier to share it.