Put a Press Teamin Your 📱 Pocket
Ideas drive markets.
We help you lead with yours.
The future belongs to founders who can clearly communicate bold, original ideas across industries, not just inside them.
In tech and research-driven sectors, most companies are still speaking in silos. But the ones who rise above the noise, dismantle jargon and build trust at scale, will shift markets, and drive change. Those who can do this consistently will define what comes next.
We help those teams build AI agents that create, refine, and distribute thought leadership content so your best ideas don't disappear into thin air.
We don't build content systems that feed echo chambers.
We build content agents that shape the conversation.
Your Ideas Are Assets.We Turn Them Into Leverage.
Whether you're scaling a product or launching a deep tech startup, one thing is clear: The market rewards boldness.
That means staying ahead of industry shifts, offering real solutions in unpredictable economies, building cross-industry partnerships, and acting with integrity in a fast-moving world.
We build AI-powered content creation systems that turn your team's insights into:
LinkedIn posts
Spark discussions that capture your audience.
Email newsletters
Inspiring insights your industry reads and forwards.
Original content
Cut through the noise and cross into new spaces.
Because those who build their own stage don't need to compete for a seat at someone else's table.
What are Content Agents?
Content agents are your second brain, connected to your entire digital ecosystem.
They can source, capture, and summarize information not just from industry news feeds or internal docs, but from your own stream of ideas. Whether it lives in your Notes App, a Slack thread, a Google Doc, or a voice memo, your agent can extract what matters, organize it, and turn it into content with real clarity and resonance.
Why Spiral?
We're more than AI consultants and architects.
Storytelling + Strategy
We blend systems, storytelling, and strategic execution to simplify complexity and help you turn your ideas into tangible assets.
Tech Systems + Human Design
With backgrounds in software development, journalism, and digital marketing, we create tools that bridge tech and human design.
AI-Powered
Advanced automation
Human-Centered
Authentic storytelling
Strategic
Measurable results
Meet the Founders
Lucy McLaughlin
Co-Founder, CEO
Bio
A journalist turned AI strategist, Lucy brings 20 years of experience in editorial leadership, science communication, and brand messaging in the STEM and startup space. She's known for turning complex ideas into clear, compelling narratives and building scalable marketing systems that retain authenticity and depth. She previously founded Idea Dinners, a membership community for thought leaders & entrepreneurs.
Xavier Duncan
Co-Founder, CTO
Bio
Xavier is a Senior Software Engineer with deep expertise in AI-powered systems. He has built & scaled flexible, high-performance software solutions for startups and enterprise teams alike over his 10 year engineering career. Xavier leads the technical architecture behind Spiral's custom stacks and specializes in building systems that scale.
We Make Your Ideas Go Further
You're already solving hard problems.
Now let's make sure the world understands and wants in.